Branding for MONICA BALANI INTERIORS
Monica Balani, a youthful and skilled interior designer based in Kanpur, India, approached ‘The Timeless Clan’ to build a brand identity that would mirror her style of work and leave an imprint in the broadly spread interior design industry. The firm designs and develops residential, commercial and infrastructural projects.
“Drawing is the basis of architecture and interior design. Geometry is the basis of drawing.”
The brand identity of the firm is strategically designed in light of straightforward geometrical shapes and oozes minimalism and subtleness. ‘The Timeless Clan’ fostered a design language that addresses the brand’s young and contemporary personality.
Brand Design System
The visual identity reinforces the design through a strong graphic system. The logo form has been condensed into the brand’s graphic element, which is carefully positioned in many abstract ways to convey themes of diversity and flexibility as well as the firm’s capacity to adapt to any sort of project.
The brand has a distinctive colour palette comprising of rose gold and marble textures as the primary components and the blue hues as secondary and accent tones. The imagery, typography and tone of voice reaffirmed the brand’s character and essence, while fostering a design language that addresses the brand’s young and contemporary personality.
Brand Communication
The brand communication – both print and digital, maintain the visual language of the firm, which reflects the brand’s youthful and modern spirit.
“It was an amazing experience working with ‘The Timeless Clan’.
Roshni ji always knows what I exactly want, my taste, my choices and her work never disappoints.
Impeccable work.”