Ganpati Carrying Corporation - Branding

Ganpati Carrying Corporation Ltd., a private limited company with its head office in Navi Mumbai, is engaged in the business of road transportation and surface logistics in India, specializing in transportation of automobiles of different companies. The company was in need of a new identity to modernize their market image. Circular form was chosen for the logo, to illustrate motion and progression. The logo incorporates the initials of the company ‘GCC’ with ‘G’ representing the Hindu God Ganpati – The Lord of Success. The colours, brown and orange, represent strength, reliability, energy and also have religious significance.