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Branding for PELUQUERIA

Peluqueria (Spanish) = salon

Peluqueria, or ‘PQ,’ is a premier unisex beauty salon offering exceptional hair, makeup, and styling services. Conveniently situated in the heart of the city, PQ provides a holistic experience designed for relaxation and top-tier service.

The salon’s design draws inspiration from the industrial charm of workshops and the serene beauty of nature. Personalized, made-to-order leather furnishings blend seamlessly with the existing wooden interiors and lush greenery, creating a harmonious and inviting atmosphere. With a focus on natural care, the salon’s interiors are adorned with plants and bathed in natural light, enriching the main room and its surroundings.

The owners of PQ prioritize convenience and comfort for both clients and staff while maintaining a commitment to high-quality services. PQ is not just a salon; it is a place you’ll want to return to again and again.

We at ‘The Timeless Clan’ intentionally departed from the conventional visual language of most Indian salons, creating a distinct identity, color palette, tone of voice, and visual language that truly sets ‘PQ’ apart. The brand identity is designed to offer a refreshing perspective on the relaxation experience. We focused on what relaxation means to individuals in bustling cities, emphasizing confidentiality, space, natural light, and, most importantly, serene ambience.
 
The brand logo features a dandelion, symbolizing the salon’s identity and values. The dandelion, a modest flower with profound meanings, represents dreams, wishes, imagination, and both physical and emotional healing. It embodies warmth, the power of the sun, a youthful spirit, and enduring happiness. Additionally, it connects to nature, a key element of the salon’s interiors.

“It was such a creatively fulfilling and wonderful experience working with the ‘The Timeless Clan’.

The best part was that they spend time and deep understanding as to what the client wants, what is the backstory and journey of the client and what the client wants to showcase in their product and on the basis of that they come up with the designs.

Their creativity, vision and passion towards their work is truly commendable. Hope we connect for more endeavours in the future.”

– Varun & Sonam Jolly, Owners, Peluqueria Salon

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